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Snapchat gained 11 million daily active users in the first quarter of 2020, bringing the total count to 229 million.
An additional 11 million daily active users (DAUs) represents a 20% increase over last year.
Engagement hit record highs as well.
On average, more than 4 billion Snaps were created each day in Q1 2020.
As people flock to Snapchat to stay in touch amid the COVID-19 pandemic, the company has published data about how users’ online activity is changing during this time.
Here are some key highlights from the report.
Engagement hits all-time highs
By far, people are turning to Snapchat as a way to stay connected with people face-to-face.
Time spent voice and video calling has grown by more than 50% during late March compared to late February.
During the same period, group chat engagement reached an all-time high.
The number of snaps sent between friends reached new highs as well, exceeding Snapchat’s typical peaks on Christmas and other major holidays.
Time spent with Snapchat’s unique features is up
Users are finding new ways to stay occupied on the Snapchat platform.
Time spent with games, AR lenses, and Snapchat shows is all up.
“We’re seeing highly elevated engagement in Snap Games, with our highest figures since launch for overall time spent, player count, and usage of in-game social features like Voice and Chat.”